The source of commoditization in most businesses is due to the inability to identify and then language the asset-value a company delivers to their market or prospective clients. When your asset-value is ambiguous and fails to be understood by your marketplace – you literally hand the competition the ability to leverage that weakness to undermine and sabotage your best and most burning drive to grow.

Dan Prosser and Scott Plum offer CEOs and their teams the opportunity to build a company with strong asset-value and the ability to flawlessly execute the strategy they have strived to achieve – often for the entire life-cycle of their business. Companies that fail to execute their strategy frequently look at their performance and make the decision to change their strategy, thinking if the results aren’t happening as intended it must be a flawed strategy. Over 15 years of research into the nature of “Best Place To Work” companies has helped identify the true weaknesses that hold companies back and rarely are they found in the strategy. Yet each year as 87 percent of companies fail to execute their strategy, strategies get routinely amended, altered and often discarded. What an overwhelming waste of good thinking that never has a chance. The opportunities CEOs and their teams are seeking are rarely, if ever, found in creating more, better and faster ways to execute strategy. Prospects rarely buy because a company has more stuff they can deliver faster with a better price than the next guy. “More, better, and faster” is an often used but failed commoditization business model.

Most CEOs don’t recognize they are even using it. Frequently the source of most commoditization in business is due to an inability to identify and then language the asset-value a company delivers to their market or prospective clients. When your asset-value is ambiguous and fails to be understood by your marketplace – you literally hand the competition the ability to leverage that weakness to undermine and sabotage your best and most burning drive to grow. This book, and “The CEO Blueprint for Building a Thirteener Company” program we deliver, is designed for the CEO and their team who is determined to transform their company into one of the 13 percent of companies who unfailingly deliver on an asset rich strategy designed to address the weaknesses found in the market and help companies move forward with velocity they’ve never before experienced

Contact us at 612.345.7251

dan.prosser@TheCEOBlueprint.com
scott.plum@TheCEOBlueprint.com